Register Now
  • Programme
The finance industry continues to evolve thanks to technological advancement, sustained innovation, market dynamics and ever-changing customer needs. This evolution has accelerated in the past two decades with the influx of disruptive technologies as well as the evolution and application of behavioural sciences in finance. 

In this session, BizBaz will share what behavioural sciences are and how they work in the context of Financial Institutions and Fintech companies in Singapore and ASEAN. They will also share some practical insights on how to start using and applying behavioural insights on development, sale of products and services and how some of the most successful Financial Institutions and Fintech companies in the world leverage these disciplines.

Key Takeaways 
Overview of main tenets of behavioural sciences
Awareness and understanding impact of behavioural sciences among FIs in Singapore and ASEAN
Challenges and risks of applying behavioural sciences to financial products
How behavioural sciences help FIs and fintechs to be successful globally

Event Details

Who Should Attend:Finance services professionals who are keen to find out more and harness the benefits of behavioural science in their course of work
 Sales Professionals working in Fintech companies 



Date:9 Oct 2020
Time:2:30 pm to 4:00 pm
(Sign-in to the session starts from 2:15 pm)
Venue:Zoom Webinar 
CPD Hours:Attendees will be awarded 1.5 hours (non-core) CPD 
(Certificate of Attendance will be issued 5 working days after the event) 


  • Certificate of Attendance (COA) are issued based on participants' attendance records on Zoom. For participants who dial into the session via telephone, please provide the number you dialed in with to for verification. 
  • By registering for the event, you agree and consent to IBF's Privacy Policy.
  • The full Terms & Conditions can be found here.


Event Secretariat


DID: 6305 5681



2:30 pmWelcome Remarks
2:35 pmOverview of applying behavioural sciences and related challenges 
Hayk Hakobyan 
3:15 pm
Applying behavioural sciences in finance                      
Hayk Hakobyan
3:45 pm​
4:00 pm
Session ends​   

About the Speaker 

Hayk Hakobyan 

Hayk is a serial entrepreneur (2x failures and 1x exit) and business expert specialised in innovation, strategy,  behavioural sciences and emerging technologies. In addition to starting and running his own businesses, Hayk held senior roles in digital and business transformations with multinational firms in Europe, Africa, and Asia, including Hewlett-Packard, TAGorg and Vonage. Since July 2019, Hayk has cofounded and growing, the most comprehensive financial profiling system in Asia, in addition to being Expert-in-Residence at SOSV, the biggest VC accelerator in the world.
He is a regular speaker and previously spoke at TEDx (Egypt), Chaos Asia (Singapore) and Blockchain Economic Forum (Singapore and San Francisco), among others. You can find out more about Hayk on

About the Organisation 

Bizbaz delivers bank-grade financial intelligence solutions, including user profiling/scoring and AI-powered recommender systems, to financial institutions and telcos in South East Asia. Our profiling/scoring solutions are comprehensive and incorporate not only financial but also lifestyle, social and health information of a user. An increasing number of companies in the region are making faster, more informed and profitable business decisions by leveraging on information available in public sources, smartphone devices and behavioural science-based questionnaires that users provide. 

Register Now