Sam Cheong Chwee Kin

Executive Director of Commercial Banking and Head of Group Foreign Direct Investment Advisory
United Overseas Bank Limited

IBF Fellow (2015)

Corporate Banking

"We should strive for excellence by constantly challenging ourselves and pushing the boundaries to success."


Sam Cheong is currently Executive Director and Head of UOB Group's Foreign Direct Investment Advisory Unit at United Overseas Bank (UOB). He has more than 20 years of experience in the banking industry, out of which he spent 13 years working in Asia's key markets, including China and Indonesia.

He supports the bank's regional business in his current role, leading an experienced team of cross-border lending, product and foreign direct investment advisory specialists. Sam was instrumental in introducing UOB's Foreign Direct Investment (FDI) Advisory services in 2011, now available across the Group's regional banking network in China, Hong Kong, India and Southeast Asia.

By tapping into UOB's regional network and ties with government agencies and service providers, the UOB FDI Advisory Unit offers a one-stop service for global and Asian companies expanding in the region.

Sam also serves as the Vice Chairman of the China Business Group in the Singapore Business Federation. He is also a Council Member on both the Singapore-Sichuan Trade and Investment Council and Singapore-Shandong Business Council.