Chan Keng Leong

Financial Services Director
Prudential Assurance Company Singapore (Pte) Ltd

IBF Fellow (2018)

Financial Planning

"Try to be a rainbow in someone's cloud."


​Chan Keng Leong, joined Prudential Assurance Singapore in 1994 & is now an outstanding Financial Services Director. He has blazed a trail of numerous distinctive awards & recognition, including Life Member of the Million Dollar Round Table; Quality & Star Club awards; Top 3 Senior Financial Services Manager. He had written his first MDRT in the first 4 months in his insurance career. He is the creator of the company's widely used sales & investment programs – PruOne, Prudential Way System & Portfolio Solutions

Keng Leong is among the first batch of local Certified Financial Planners (CFP) in Singapore. He attained this highest professional financial planning designation in year 2000. He also holds another professional designation, the Chartered Financial Consultant (ChFC).

He was the Head of Certification & Examination in Financial Planning Association of Singapore (FPAS) for the past 4 years. He was responsible of setting & administrating certification examinations for CFP. He was the board's past Vice President.

Keng Leong sits in various companies' advisory boards that oversee sales operations, sales process, products & compensation. He acts as consultant to a few local & overseas insurance associations.

As a Financial Planning practitioner, Keng Leong is a frequent writer of financial articles in the newspaper & journals. He is a well sought-after speaker & has spoken on many local & overseas conventions, including the prestigious Million Dollar Round Table annual meeting. He lectures in CFP & ChFC professional certifications courses. He was interviewed frequently for views in financial matters on National Radio & Television.

He has conducted numerous financial training programs, from managing finance, investments to operational matters of insurance companies. He has a Masters Degree in Business Administration with distinctions in IT Management, Human Resources Management & Financial Analysis. He was awarded 3 scholarships throughout his tertiary education.​