Dennis Tan

Prudential Singapore

IBF Distinguished Fellow (2019)

Consumer Banking

"With the advent of new technologies and being a true believer in customer centricity, I strongly believe we need to build future organization capability by enabling our staff to go digital, be agile, and have a disruptive mindset. In the face of rapid technological disruptions, we need to be able to continue creating value for our clients, affirming our role as trusted guardians and custodians of their monies, and most importantly to help them achieve their financial goals."


Dennis Tan is CEO of Prudential Singapore as well as Council Member at IBF Singapore. 

A veteran banker, Dennis has 26 years of experience in consumer banking spanning product development, segment management, marketing as well as sales and distribution. 

Prior to joining Prudential in February 2020, Dennis was with OCBC Bank for 10 years and last held the role of Head, Consumer Financial Services. 

Dennis also spearheaded the growth of OCBC's Premier Banking business in Singapore, Malaysia, Indonesia and China as Head of Branch and Group Premier Banking. He was also a member of OCBC Bank's Management Committee. 

Dennis began his career as a Management Associate with Citibank Singapore in 1993. In 16 years, Dennis rose through the ranks to become Managing Director, Sales and Distribution where he was responsible for 20 branches and 700 frontline staff. 

Dennis holds a Bachelor of Science in Business (Honours with Distinction) from Indiana University and has completed the Stanford Executive Programme at Stanford University's Graduate School of Business. He is a Certified Financial Planner.