Kelvin Lim

Chief Executive Officer
HL Assurance Pte Ltd

IBF Fellow (2021)

General Insurance

"Flexibility is the new key to success. Being nimble with an expanded skill set will allow us to adapt to the constantly changing environment."


​Kelvin Lim assumed the role of Chief Executive Officer (CEO) for HL Assurance Pte Ltd since 2015. 

Providing strong thought leadership in the insurance industry, Kelvin has close to 20 years of experience in the insurance industry. Prior to this, Kelvin was with Chubb, one of the world's largest and public listed property and casualty insurance companies. He was a high performance leader in multiple areas such as consumer insurance, accident & health, personal business insurance, operations and customer service. He was honoured with the CEO of the Year 2016 Award, CV Magazine Small Business Awards, and Executive of the Year 2019, SBR Management Excellence Awards.  

As a strong advocate for customer-centricity, Kelvin has led the team at HL Assurance to develop innovative products and has propelled the company portfolio to more than S$100 million. He is an insurance entrepreneur who is able to influence exponential growth from ground zero, accelerating a digital model to penetrate a mature market. Under Kelvin's leadership, HL Assurance is a multiple award-winning insurer, including: Innovator of the Year, Team of the Year and Executive of the Year – awarded by SBR Management Excellence Awards 2019, Best Online Buying Experience in Insurance in 2019, Best Travel Insurance by Tripzilla Excellence Award for three years running from 2015 to 2018, Top 5 People's Choice for Travel Insurance, Most Valuable Brand of the Year for Brand Excellence in Insurance and Financial Planning during The Brand Laureate Best Brands Awards 2016/2017, Small Business Awards 2016 by CV Magazine for Best Integrated Marketing for Insurance in Southeast Asia. 

Kelvin holds a Bachelor of Engineering (HON) degree, Electrical and Electronics Engineering, from the Nanyang Technological University (NTU) in Singapore.