Khoo Kah Siang

Chief Executive Officer
Great Eastern Life Assurance Company Limited

IBF Distinguished Fellow (2015)

Life Insurance

"The IBF Standards provide the essential framework to develop and raise professional competencies and business excellence, empowering the insurance industry -- financial advisers and insurance companies -- to always do right by our customers."


Dr Khoo Kah Siang is the Chief Executive Officer of Great Eastern Life Assurance Co. Ltd as well as Chairman of Great Eastern Financial Advisers. Dr Khoo has held various senior executive leadership positions during his 20-year career, including Head of Group Actuarial and Chief Financial Officer at Great Eastern as well as four years as Deputy Director in the Monetary Authority of Singapore .

His customer-centric approach has led Great Eastern to several prestigious industry accolades, including the Life Insurance Company of the Year Award twice by Asia Insurance Review and joint top life insurer in the 2014 Customer Satisfaction Index of Singapore.

As the current President of the Life Insurance Association of Singapore (LIA), Dr Khoo spearheads working groups and dialogues with key working partners to provide feedback on industry public initiatives, such as MediShield Life, compareFIRST, and the introduction of Direct Purchase Insurance products.

In his capacity as Co-Chair of LIA FAIR Task Force (2012-2014) Dr Khoo co-led discussions and initiated proposals from LIA on Financial Advisory Industry Review (FAIR) to ensure a better value proposition for customers, particularly in the areas of fee-based compensation and lowering of distribution costs.

A firm advocate of professionalism, he has generously contributed his time and expertise on numerous industry committees relating to taxation, accounting standards, actuarial science and risk management.

Dr Khoo is also currently a member of the Board of the Singapore College of Insurance.