Linda Chua

Great Eastern Life Assurance Co Ltd

IBF Fellow (2015)

Financial Planning

"The IBF Standards provide an all-important framework for professionals, delivering consistent valued advice in the industry."


Linda Chua holds an MBA, FChFP, LUTCF, BA (Econs), Dip SII and Dip Ed. Since joining Great Eastern Life in 1993, Linda rose from being a life planner to the position of Director in 2008. Due to her past years of experience in education service, she strongly believes that acquiring knowledge through learning and the passing of skills to others is an important part of contribution to the growth of the financial planning industry.

When it comes to financial planning, it is a matter not to be lightly taken. As such, as a financial planner providing advice for financial security, it is of absolute importance to be professionally competent and relevant so as to upkeep best practices and standards. There are many areas to do so, one of which is to have a passion to contribute and a commitment to groom others.

Linda had served as President of the Great Eastern Life Planners Association for 5 terms from 2008  to 2013 and a council member of the IFPAS in 2014. She represented twice for the Association of Banks, My Money - Smart Investing Talks.

Going forward, with the demands of a higher educated public and a high technological environment, the commitment is to continue to upgrade oneself to stay relevant and to continue to educate financial literacy to the public through public seminars and sharing.

This, I say, would be only but a small way of contributing back to make people's lives better, healthier and more meaningful.