Anthonia Hui

Chief Executive Officer
Singapore Head, Product Management, Treasury and Trade Solutions
AL Wealth Partners Pte Ltd.

IBF Fellow (2014)

Wealth Management

"We don't create wealth for clients, they create ours - get this right and do what's best for them."


Anthonia HUI is a self-made success story who started from humble beginnings. She is the co-founder of AL Wealth Partners (ALWP) Pte Ltd, a specialty firm providing independent wealth advisory, fund management and multi-family office services, which holds the Monetary Authority of Singapore (MAS) Capital Markets Services License for global accredited and institutional investors.

As a trusted advisor to families, Ms. Hui manages three to four generations of wealth and takes on board key family office functions.

Ms. Hui has achieved great success and recognition in the international private wealth management arena with her exceptional drive, determination and perseverance. Ms. Hui is a former top banker in major international banks including Coutts, Credit Suisse, BNP Paribas and Citigroup, with over three decades of experience in private banking, wealth management and family offices in London, Paris, Zurich, Hong Kong and Singapore. Her in-depth, multidisciplinary knowledge and experience have given her international insights that few bankers can claim.

Ms. Hui co-founded the Association of Independent Asset Managers (AIAM) in Singapore with other like-minded members, a professional body of Independent Asset Management (IAM) firms, to support the nation's drive to be a leading global wealth management center. As President, Ms. Hui leads initiatives to assist members in promoting industry best practices as well as understand and meet regulatory issues related to IAM's independent business model.

In November 2014, Ms. Hui was conferred the title of "IBF Fellow" by the Institute of Banking and Finance (IBF), the standard-setting body for financial sector competencies in Singapore. The "IBF Fellow" is launched to recognize professionals who are key practitioners and thought leaders in the financial industry. Ms. Hui is credited for her exemplary role in developing the private banking and independent asset management (IAM) industries in Singapore.

Ms. Hui was involved in setting up and implementing the "Financial Industry Competency Standards" (FICS), a benchmark-setting framework for professional achievement in the wealth management industry. The FICS is initiated and supported by MAS/IBF, where Ms. Hui is an active member in the Advisory Committee.

Ms. Hui is also committed to grooming talent in the industry. She is a leader and influencer in the banking community and is frequently invited to speak at universities and investment bodies both in Singapore as well as abroad. She lectures in workshops, seminars and courses to mentor students and professionals in wealth management and has contributed significantly in the design of professional courses and curriculum. In addition, Ms. Hui also advises on restructuring of wealth management practices for financial institutions.

She is a frequent speaker in international private wealth management and family office forums.