In this article, we will discuss some easy and effective methods to help you generate leads digitally and you'll be on your way to generating more leads - and building a stronger relationship with your customers.
A lead is a contact that has shown interest in your company's product or service. They may have browsed your website, filled up a form, subscribed to your blog, etc.
Lead generation is the process of engaging with a non-qualified prospect. The goal is to have them become qualified and eventually purchase your product, service, or solution. It's a very important step in the sales process as it sets the foundation for how your lead will be managed throughout their buying cycle, and ultimately influences whether they buy from you or not.
Your lead generation process must be subtle and organic; you don't want your potential customers to feel like they're being pushed. Generally, your lead generation process begins with a customer's first interaction with your brand and digital persona.