​What is UX Design?

User Experience Design, or UX Design, is inescapable in our daily lives. When you open up Facebook, your iBanking app or stock trading platform, you immediately become a user immersed in the UX process.

When people say “user experience,” they're referring to how people interact with a product. For example, when we want to turn on the television at home, we interact with a remote control. The design of the remote control—including the color, material, and physical appearance—may impact how we feel about the interaction.

Similarly in the digital design world, UX refers to everything that affects a user’s interaction with a digital product - such as a mobile application or website.



​What do UX designers do?

UX designers are extremely high in demand. The role directly operates at the intersection of human behavior, market demands, and the latest technologies. UX designers create world-class user journeys using creative thinking and data-driven research. An UX designer’s role is directly involved in the process of making a product useful, usable and enjoyable for its users. 

UX designers are involved in:
  • User research
  • Information architecture
  • Front-end design
  • Interaction design
  • Information design
  • Visual design
  • Usability testing

The decisions an UX designer makes influences if a user is attracted to, willing to pay for, and can use a product in the first place.

​What is the difference between User Experience (UX) and User Interface (UI)?

These two terms are often confused and used interchangeably. In a nutshell, UX is defined more by the overall planning, strategy, and psychology of the user experience; on the other hand, UI design focuses more on the aesthetic of the product.

If a product would be a human body, the code represents the skeleton that gives it structure. The UX design represents the organs that supports life functions, while the UI design represents the cosmetics of the body.

Usually, when someone says the term "UX", they are referring to both UX and UI.



​Why should you care about UX?

A product’s user experience plays a critical role in attracting and retaining your customer base. If users don’t enjoy using your product, it can lead to a poor reputation and revenue loss as your customers turn to your competitors.
That’s why UX is a critical component for all businesses in this digital age. Companies that invest in UX design have a better chance of succeeding. On average, every dollar invested in UX brings $100 in return.

Considering a mid-career switch to UX Design?

According to LinkedIn, UX designers are one of the most in-demand roles today. 

Furthermore, there is a tech talent crunch in Singapore as digital transformation has been accelerated by the pandemic. MAS estimates that 2,500 to 3,500 tech jobs will be created in the financial sector each year, over the medium term.

According to MAS chief Mr. Ravi Menon,

"There are simply not enough Singaporeans applying for tech roles. The financial sector is on track to create many good jobs in technology over the next few years. They present a good opportunity for Singaporeans - provided we acquire the skills necessary to take on these jobs."

Now is the best time to upskill yourself with UX design skills to stay relevant! 

Article by Vertical Institute