| Purpose of Programme |
Course Description and Scope
Having a clear understanding of the rules and regulations governing private banking is a critical prerequisite for operating in the industry. Ethical conduct goes beyond what is required by law. It forms the backbone of an enduring and trusting relationship with clients. Similarly, knowing how to use the tools of investment raises the effectiveness of providing advisory and managing assets. This course aims to provide a clear understanding of the rules and regulations governing private banking and ethical conduct as well as training on the tools of investment management, notably Bloomberg and Thomson-Reuters Eikon.
Course Learning Objectives
The learning objectives of this course are:
(a) to determine what are key messages from the financial market (in particular, the cash, equity, fixed income and foreign exchange markets), and to learn how to use various financial platforms to find and analyze these key messages, as well as provide informed recommendations to clients
(b) to understand the Singapore Financial Services Industry, including the Private Banking landscape, encompassing
i. legal and regulatory frameworks, as well as regulatory authorities and their roles
ii. various entities and different types of operating licenses and scope of activities
iii. key existing and new governing acts and laws, including Private Banking Code of Conduct, SFA, FAA, KYC, AML/CFT, FATCA, AEOI/CRS, etc, as well as their importance and rationale
(c) to understand what fiduciary obligations are, as well as
i. know applications of various laws, in not just conduct but also in on-boarding of new clients and what relevant risks are
ii. to understand the governance on client suitability process, leading to appropriate solutions in response to their needs
iii. understand the various common measures implemented to ensure compliance, eg client call backs, declarations, codes of conduct, whistle-blowing policies, etc
iv. to understand cross border practices, laws and how to apply them
(d) to understand priorities and roles of an individual working in the asset and wealth management industry, including
i. what is financial crime, eg money laundering, terrorist financing, etc
ii. who is responsible to prevent/combat financial crime
iii. various means and measures that can be put in place to help detect fraud/crime
(e) appreciate the importance of adhering to rules and regulations, including the impact of non compliance
(f) understand the Private Banking Code of Conduct, including
i. illustrating and interpreting market conduct
ii. the disciplinary review process for enforcement of the PB Code of Conduct
iii. the ethical responsibilities required by the PB Code of Conduct
(g) understand what it means to act ethically
i. understand and apply ethical decision framework
ii. appreciate what and how to say and do the right things to work effectively
iii. identify the potential challenges and rationalisations
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