P220722SBE

Digital Marketing Bootcamp

Programme Scheme : IBF-STS


Programme Title Digital Marketing Bootcamp
Programme Scheme IBF-STS
Training Provider Vertical Institute Pte. Ltd.
Purpose of Programme

-Learn a variety of digital marketing tools, including Facebook, Instagram and Google Ads -Design and execute a comprehensive marketing plan with digital channels such as social media, search, email, and paid advertising -Identify the pros and cons of the social media and digital marketing platforms -Apply digital marketing frameworks to campaigns -Explore organic social media growth strategies -Plan and choose S.M.A.R.T. social media goals -Identify organization’s customer persona -Plan and execute content ideas for social media -Budget a Return on Advertising Spend (ROAS) for a paid social media advertising campaign -Create a social media advertisement campaign -Understand about paid advertising concepts and strategies -Identify SEO keywords for search, and propose SEO friendly content ideas -Create effective landing pages -Strategize and create an effective email marketing campaign -Understand about measurement and insights -Understand how A/B testing of social media and advertising campaigns works -Understand how to implement Privacy Policy in your organization -Execute a marketing strategy powered by data and customer insight -Measure and optimize performance for campaign success using Social Media or Digital Metrics gathered on the different channels

Programme Website https://verticalinstitute.com/digital-marketing/
Programme Prospectus Click here to download file
Type of Programme Training & Assessment
Industry Segment Financial Services
Location of Training
Training Duration/ CPD Hours: 28 Hr(s)
3 Full Day(s) over 3 Week(s)
Name of Contact Person: Peh Eng Lek
Designation Admissions Manager
DID 97258498
Email jacob@verticalinstitute.com
Skills Category Skills and Competencies Proficiency Level
G. Product, Sales and Market Management G3. Digital Marketing 3

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