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Ben Tan

Prudential champions a future-ready workforce to drive growth and sustainability in Singapore’s financial sector - ensuring our people and financial representatives support customers through life’s changes in an evolving world.”

Ben Tan
IBF Fellow (2025), Life Insurance

Ben Tan

Chief Distribution Officer, Prudential Assurance Company Singapore

Biography

Ben Tan is Chief Distribution Officer at Prudential Singapore. In this role, he manages both agency and partnerships distribution, driving performance, ensuring alignment of strategies across channels, and developing new partnerships to accelerate growth.

Ben has more than 28 years of experience in the insurance industry, with roles spanning sales and marketing as well as channels development and management.

Prior to joining Prudential Singapore in December 2020, Ben spent 13 years with Great Eastern Life (GE Life) where he was Head of Customer Acquisition, then Chief Distribution Officer and subsequently Managing Director. He was responsible for the development and implementation of the strategic plan and business initiatives for GE Life’s distribution channels in Singapore. He also provided governance oversight and regional support to the distribution teams in Malaysia, Indonesia and Brunei. 

Earlier in his career, Ben spent 12 years with AIA where he held multiple leadership roles in the General and Life insurance businesses, including being the Regional Director of Agencies. Ben is a Board Director of Prudential Financial Advisers Singapore Pte Ltd. He is also Multilateral Healthcare Insurance Committee Member at Ministry of Health Singapore, Member of The Institute of Banking and Finance Financial Planning Industry Workgroup, and Member of Insurance Culture and Conduct Steering Committee.

Ben is Singaporean and holds a Bachelor of Science in Business from Indiana University.

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