To build a strong Singapore core in financial services, we develop talent across generations. Through our Internship and Management Associate programmes, we are investing in the future by attracting and nurturing young talent. Through PRUPrime, in partnership with IBF and MAS, we are supporting experienced professionals to remain active in the workforce and continue making meaningful contributions. Together, these initiatives reflect our commitment to an inclusive talent ecosystem that strengthens both individuals and the industry as a whole (Chan Shan Shan, Chief Executive Officer, Prudential)
IBF Inspire Award (2026)
DBS
Company Profile
At DBS, our approach to AI and workforce transformation starts with a simple belief: AI should create capacity to drive growth. We see AI as a cognitive enhancer – removing toil and giving our people greater capacity to apply higher-order skills such as critical thinking, problem-solving and relationship-building to more complex work and create greater value.
We make AI pervasive through both horizontal and vertical adoption. For instance, DBS-GPT is made available broadly, building AI fluency across our workforce and creating a multiplier effect, with employees also empowered to develop personal agents to enhance their own workflows. We have embarked on 12 Operating Model Transformation (OMTs) across all parts of the bank. OMTs are enterprise-wide initiatives which systematically redesign workflows, processes and structures to scale human-AI collaboration. This also involves mapping today’s tasks against future tasks, identifying the skills required, and determining how roles can be augmented, redesigned or transformed. Employees are then supported with structured upskilling and reskilling pathways to move into higher-value roles as technology takes on more routine work.
Importantly, transformation is as much about people as technology. Through our 5Es – Excite, Enable, Educate, Empower and Embed – we bring employees along the journey, working in partnership with our DBS Staff Union and IBF. At the same time, we remain committed to nurturing young talent through our internships, traineeships and Management Associates Programme, equipping the next generation with the skills and experiences to grow and thrive in the Agentic era.
This reflects our philosophy of being an AI-enabled bank with a heart: save people, not jobs, while creating shared value for our people, customers, bank and society.