Life is a constant and so is the financial services industry. Upskilling and embracing change to meet the needs of our industry are the only constant if we want to stay relevant and avoid becoming a part of history.
IBF Fellow (2026), Financial Planning
Sam Lim Siam Song
Financial Services Director, AIA Singapore Pte Ltd
Biography
As a Financial Services Director with AIA Singapore Pte Ltd with more than 47 years experience, I manage a team of managers and consultants. I had received many company level awards such as Honor of Honor, Hall of Fame, Million Dollar Round Table District, Pinnacle Clubs, etc.
My contributions to the industry are:
• Organising Chairman of the 7 th Asia Pacific Life Insurance Congress in Singapore in 2003. It was the biggest event ever held in Singapore with nearly 10,000 delegates.
• Adjunct lecturer with the Singapore College of Insurance (SCI) since 2004 in Singapore as well as Brunei, Indonesia, Malaysia and Taiwan. I had also contributed to SCI ’s curriculum development over the years.
• Adjunct lecturer with the Thai Association of Insurance and Financial Advisors.
Most notable award:
• Awarded the ISO 22222 in Financial Planning by the Singapore College of Insurance.