IBF Awards

Company Profile

Manulife Singapore recognises that people are its greatest asset — and that culture is its most enduring competitive advantage. Its holistic approach to learning and development supports employees’ growth and well-being, ensuring they are equipped with the skills and confidence to succeed in a fast-changing world.

Through the Manulife Business Academy, financial consultants benefit from IBF-accredited programs, with over 1,500 certifications awarded from foundational to advanced levels. In 2025, Manulife Singapore launched the Signature Roadmap to strengthen competencies in legacy and estate planning — enabling consultants to better serve the mass affluent and high-net-worth segments.

Training programmes are tailored to different learning styles and career stages and include future-focused capabilities such as human-centered design, artificial intelligence, and change readiness. In partnership with IBF, Manulife also supports career conversion opportunities, helping employees upskill and reskill for long-term growth.

In parallel, all employees have access to GenAI tools such as ChatMFC, Manulife’s proprietary AI assistant, and other AI for All resources. Beyond these, Manulife is embedding AI into core processes such as underwriting and CRM platforms to deliver meaningful impact for customers and colleagues. These tools help teams boost productivity, uncover insights, and streamline processes.

Through hackathons, cross-functional workshops, and curated learning, Manulife Singapore fosters a culture of continuous learning — empowering colleagues to grow with purpose.